Martech Bonanza

Newsletter + Community to Navigate the
Wild West of Marketing Technology

Newsletters

Jun 26, 2026

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2 min read

Every Company Is Becoming a Media Company

Marketing is changing. Brands are no longer relying solely on advertising to capture attention—they're building audiences through newsletters, podcasts, communities, video, and original content.This week, we explore why owned media is becoming one of the most valuable assets a company can build, highlight three thought-provoking articles on audience growth and AI, and compare two leading video content platforms in this week's Tech Duel: Riverside vs Descript.

Cory Docken

Jun 17, 2026

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2 min read

AI Is Changing More Than Content, It's Changing Websites

Most marketers have spent the past two years experimenting with AI for writing, research, and content creation. But a new wave of experimentation is emerging around how AI can help shape websites themselves—from site structure and messaging to SEO, answer engine optimization, and visibility in AI-generated search results.This week, we explore how marketers are using AI to build faster, smarter websites, why generative search is changing website strategy, and what it means for brands trying to remain discoverable. We also compare two of the most popular SEO platforms in this week's Tech Duel: SEMrush vs Ahrefs.

Cory Docken

Jun 11, 2026

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5 min read

LinkedIn Outreach. Let's talk about it.

LinkedIn has become one of the most powerful networking and business development platforms in the world. Unfortunately, it has also become one of the noisiest.This week we explore why LinkedIn outreach continues to deteriorate, the role automation has played in that decline, and how marketers and sales professionals can return to more authentic relationship building. We also look at what’s happening across the martech landscape and compare two leading sales intelligence platforms in this week's Tech Duel: Apollo vs ZoomInfo.

Cory Docken

Jun 3, 2026

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2 min read

Martech Is Growing Up

After years of explosive growth, the martech industry is entering a new phase. Marketing leaders are being asked to do more with less, justify technology investments, and simplify increasingly complex stacks.This week, we look at why marketers are consolidating tools, how vendors are responding, and why operational efficiency has become one of the hottest topics in marketing. We also feature insights from leading industry voices, highlight upcoming events this quarter, and compare two of the most popular newsletter platforms in this week's Tech Duel: Beehiiv vs Substack.

Cory Docken